If It's Taking You 4 Years To Launch Your Thing....

Then you are one HELLUVA roadblock standing in your own way.

The other night, I got caught up in a 3-way with two other women. It wasn’t as juicy as it sounds, though. Or, maybe it was.

I was invited by

Sherry Trentini

to a women-in-business dinner soiree. The gathering was very casual but I still felt compelled to change out of my work-at-home sweats and into my “good sweats”. 😁

We were eight women in total and at the end of the night, only three of us stuck around to connect further. Sherry and I sat listening to the third woman talk about a business she has been intending to start for quite some time now.

As I listened, what I mostly heard was an incredibly high level of self-doubt. She danced around in so many circles talking herself out of her business that it made me sad. She was certainly her own worst enemy.

Of course, I was quick to jump in every three minutes pretending to be a famous career and life coach, offering a rebuttal for all of her reasons why she can’t.

And then it hit me. I’ve been doing the exact same thing as that woman for FOUR friggin years. Talking myself out of and dancing around my thing, inventing all kinds of reasons why I haven’t done it yet.

Have you ever seen the following quote….?

Literal translation: People like

Ash Ambirge

can launch 26 online courses in the same amount of time that I’ve been ‘getting ready to launch’ something. And I’ve probably paid for at least eight of hers. 😁

The lady sharing her story at the table was no different. She’d spent thousands on getting certified, she’s incorporated, she’s literally practicing the thing daily with her family, and still? Failure to launch.

That’s also me but when she said it about herself, it sounded absurd. Her idea is SO doable right now! So is mine.

That’s me out yonder…probably praying to the sea gods about launching something 😁

WE are our own worst enemies. Not the internet. Not our (lack of) an email list. Not the fact that we “just need a week off to prepare all the things.” Not anything.

It is ourselves.

We are killing our own dreams and standing in the way of our own what-ifs. And I couldn’t see it until I was sitting across a table from myself.

So, here’s the thing about

Sherry Trentini

. If you give her a couple glasses of Cab she goes from wise business lady to outright drill sergeant in about six seconds flat. She shoots you a special look as soon as you utter a “yah but” (except with less violence and more love in her eyes than this dude 😆).

What’s even funnier is when I talked about my failure to launch, the other lady saw right through me as plainly as I saw through her.

Why is it that we’re SO GOOD at seeing it in others but not in ourselves?

Why do we have to make such a big production and get everything perfect before we’re ready to pull down the purple satin drapes and unveil our magic to the world?

Maybe we all need a Sherry in our lives. Someone willing to call us on our bullshit and excuses (again, less violently and more encouragingly). Someone willing to ask us, “Why not?”

Because really, there is no reason why not. And there should be no reason why not NOW. If you’re waiting for a Sherry in your life, you can get one right here:

Now, kindly excuse me while I exit stage left and go take my own advice.

So….what are you sitting on and what is it waiting for? A bigger email list? A website fairy with a magic wand? 2025 to arrive?? (You’d better not say 2026!)